CASE STUDY

Close-up of a printed paper with the word 'LOVE' in large red letters and the website www.cove.com underneath.

Project Role Year
Google Doodles UX / UI Designer 2018 – 2022

Background

The true power of the Cove project lies in its seamless versatility across drastically different environments. The identity functions as a cohesive system that scales effortlessly from the intimate interface of a mobile app to large-scale environmental graphics painted across industrial brickwork.

Graphic showing that 'Cove' plus infinity symbol equals 'Cove', representing a concept of infinity in a creative way.
A workspace with a wood desk, a computer monitor, keyboard, mouse, a cup of tea or coffee, notebooks, sticky notes, and a person writing in a notebook with sunlight casting shadows.
Color palette and font style guide showing five color swatches labeled with their names and codes, along with a font demonstration of the League Spartan Bold typeface in various weights, and sample text describing font characteristics.

The result is a brand that doesn't just look like a non-profit—it looks like a movement. It is consistent, memorable, and carries the weight of its mission while remaining approachable to the youth it serves.

A hand holding a red business card with the white logo and text 'Cove' and the website 'www.cove.com' on a plain white background.
A collection of colorful business cards scattered, with purple, orange, and white backgrounds. Some cards feature contact details, including a name 'Kandra Pavel' and phone number, while another prominently displays the word 'Cove' in red with decorative leaf patterns.

The social media materials are built as a modular system, allowing for fast-paced awareness campaigns that remain consistent and memorable while delivering vital information about safety and community resources.

Close-up of a beige reusable tote bag with handles, featuring red text that says 'Cove' and the website 'www.cove.com', and a colorful leaf pattern in green, purple, and orange.
Collage of colorful social media app mockups promoting real estate and community engagement, featuring phone screens with images of people, promotional text, and website links, on purple and yellow backgrounds.
A billboard on a black stand shows a purple background with the message "Empower Yourself, Inspire Others" and a website address. The lower part displays four people at a balcony at sunset, looking at the view with their backs to the camera.

Cove

Cove is a London-based non-profit transitioning from an online support forum to a massive physical community anchor. The mission is critical: providing a safe harbor for young adults escaping homelessness, crime, or abuse. The brand needed to be eye-catching to stand out in an urban environment and resonate with a youth demographic that often feels ignored by traditional institutions.

Multiple hands of different ages and skin tones intertwined in a circle on grass, with a red oval logo that says "Cove" in white text overlaying the center of the circle.

LET’S WORK TOGHETER

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